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SUNY Empire SGA Social Media & Digital Engagement Campaign
Role
Director of Communications / Social Media Coordinator
Focus
Social Media Strategy • Digital Storytelling • Campaign Design • Content Calendars • Audience Engagement
Results
+27% engagement • +31% campaign effectiveness
Featured Reel
A coordinated digital communications campaign connecting SUNY Empire State University students with the people, events, and initiatives shaping their university experience.
THE CHALLENGE
Help a geographically distributed student community discover SGA opportunities, understand advocacy initiatives, and engage with campus life through clear, accessible, consistent social content.
MY ROLE
Director of Communications / Social Media Coordinator. Led digital campaign planning, student-facing messaging, visual content, editorial scheduling, cross-team coordination, and review of communications materials.
THE WORK
• #EmpireConnects — student community engagement and participation campaign.
• Student Rights Advocacy Day — promotional visual with registration details and student-rights messaging.
• Student leadership storytelling — short-form introductions and community-facing content.
• Student advocacy and campus-event coverage — edited video and documentation from meetings, speeches, and public events.
CREATIVE PROCESS
Define the audience and objective → develop campaign assets and videos → coordinate approvals → publish and promote → review engagement.
EXPLORE MORE
SUNY Empire SGA Instagram: https://www.instagram.com/sunyempiresga/
Selected reels:
https://www.instagram.com/reel/DIo3_Yyyl6H/
https://www.instagram.com/reel/DHQ9fbsMGnA/
https://www.instagram.com/reel/DGMIRqHyVwz/
The media gallery includes the original uploaded videos and campaign graphic. Performance metrics can be added alongside verified analytics.
